in the media

Living the brand requires imagination.

You don't own your brand, others do.

A brand is a relationship, not a statement.

Stories and myths are important for sustaining brands.

Branding is a process, not an event.

Organizations flourish when the brand has relevance and creates meaning. Employees flourish where they identify with the brand.

CEOs need to be CBOs (Chief Branding Officers).

In a nonlinear world, only nonlinear ideas will create new wealth.

A brand is what people think of you.

If you're not willing to endure pain for your values, you will not have a great company.