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Andris Pone makes an Instinctive move

August 17, 2007

Ted Matthews, Brand Coach and Founding Partner, and Greg De Koker, Brand Coach and Managing Partner, are delighted to announce that Andris Pone has joined the firm as Brand Coach and Partner. Andris brings to Instinct the experience and resources of Brandovers, the Toronto Brand strategy firm he founded in 2005.

Andris is an exceptional writer and has been instrumental in the research and preparation of Ted's book, BRAND: It Ain't the Logo* (*It's what people think of you™) to be published this Fall. Andris' client list from Brandovers includes Fairmont Hotels & Resorts, Princess Margaret Hospital Foundation and NuComm International. At Instinct, he has worked with Bombardier Regional Aircraft, KingSett Capital, Strata Health and Kinross Gold, among many others.

Andris graduated summa cum laude with a degree in political science from Saint Mary's University in Halifax, and holds an MBA, with specializations in marketing and strategic management, from the Schulich School of Business.

Please note Andris' new contact information...
andris pone
brand coach, partner
instinct brand equity coaches inc.
61 jarvis street
toronto, on
m5c 2h2
p. 416.369.1955
c. 416.560.0928
andrisp@instinctbrandequity.com

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