in the media

Strata Health Solutions has been nominated for Company of the Year at the prestigious Canadian Health Informatics Awards. The winner will be announced at the 4th annual CHIA Awards Gala being held November 19, 2008 in Toronto. TELUS is the other nominee in the Company of the Year category.

"There are good reasons to believe that the extent of Bell’s new “brand strategy” is a logo and four meaningless words."

Instinct is delighted to announce the endorsement of PepsiCo Asia president Ron McEachern, to appear on the book’s next printing:

"From Bangkok to Beijing and Sydney to Singapore, Ted's advice rings true because the branding principles he so clearly articulates are universal. This makes Brand: It Ain’t the Logo* a must-read for marketing success in any hard-fought international arena."

Marketing magazine publishes an excerpt from Chapter 5 in its February 28, 2008 issue.

You are cordially invited to see Ted Matthews give his famously entertaining presentation on the true meaning of "Brand" at the Schulich School of Business, York University... Read more

Over the course of his 37-year career, Ted Matthews has passionately pursued the objective embodied in the Instinct Core Purpose: By coaching the proper understanding of Brand, to advance the sustainability of North American businesses, reinforcing our free enterprise system and ensuring our continued prosperity as a society... Read more

The Brand is way too important to be handled by the marketing department alone.

That's what I say to marketing managers inquiring about my presence at an industry event. Then I wait for their heads to snap back... Read more