in the media
newspaper/magazines | radio | online | window quotes
Scott comments in the Toronto Star on the Kardashian Brand.
"They are the ones really that own her brand, and it’s really the sum total of what everyone thinks of her.."
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Ted comments on Pusateri's recent failure to pass the Toronto Public Health inspection.
"It’s very difficult. With social media and the Internet, these stories never go away."
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Scott comments in the Financial Post on ICANN’s recent decision to approve a new system for generic top-level domain names
“In the world of naming, shorter is always better.” click here
Scott comments on Canada.com about personalized vanity plates violating the #1 rule of Branding – consistency.
“It’s a dangerous trend that’s going to make it more and more difficult for provinces to distinguish themselves." click here
Mark Healy of Satov Consultants writes in the Globe & Mail about consumers wanting fewer choices
“Our friends at Instinct Brand Equity Coaches insist that consumers use brands as filters to ease decision making, and we think they are right." click here
Scott comments on Canada.com about Gap's new logo change
"They [Gap] severely mismanaged the change by failing to really explain it to the public." click here
Ted speaks with Patricia Lovett-Reid on the Business News Network’s MoneyTalk program about “how critical Brand is."
Ted comments in the Globe & Mail about employees who cheat on their Brands
"Making sure employees use their own company's products is crucial in today's marketplace..." click here
John Warrillow asks Ted about business names in the Report on Business.
“Owners with their name on the door have to work hard to carve out a unique identity for the business…” click here
Chrysler introduces new taglines — and Greg De Koker has something to say.
"What's missing with Chrysler is this clarity of what makes each of their Brands different." click here
The NDP considers a new name - and Ted Matthews weighs in
“Nobody wants to call New York 'York'“ click here
White House website showcases Barack Obama, CBO
"I know I can count on you." click here
TD's "green leather chairs" get billing alongside Bush and Clinton
"Bush...looked relaxed and confident" click here
Apple University Dean decries lack of values instruction at MBA schools
Former dean of the Yale School of Management writes in Harvard Business Review. click here
Get a sneak peek at Starbucks' new ad campaign
Struggling giant warns "Beware of a cheaper cup of coffee, it comes with a price." click here
Thomas Friedman of the New York Times, on bold leadership in tumultuous times
See the latest article by the Pulitzer Prize-winning economist click here
Greg De Koker comments on identity changes by Tropicana,
Wal-Mart and Kraft
See Greg's comments in the Regina Leader-Post.
February 25, 2009Fur is Green? Instinct comments on new ads by Fur Council of Canada
To see Andris Pone’s comments in the December 5 edition of the National Post, click here
See the ads here...
Fur is Green: Eco-Fashion!
Fur is Green: Environmental ActivistStrata Health Solutions has been nominated for Company of the Year at the prestigious Canadian Health Informatics Awards. The winner will be announced at the 4th annual CHIA Awards Gala being held November 19, 2008 in Toronto. TELUS is the other nominee in the Company of the Year category.
October 31, 2008"There are good reasons to believe that the extent of Bell’s new “brand strategy” is a logo and four meaningless words."
October 27, 2008Instinct is delighted to announce the endorsement of PepsiCo Asia president Ron McEachern, to appear on the book’s next printing:
"From Bangkok to Beijing and Sydney to Singapore, Ted's advice rings true because the branding principles he so clearly articulates are universal. This makes Brand: It Ain’t the Logo* a must-read for marketing success in any hard-fought international arena."
Read an excerpt of the bookMarketing magazine publishes an excerpt from Chapter 5 in its February 28, 2008 issue.
February 28, 2008You are cordially invited to see Ted Matthews give his famously entertaining presentation on the true meaning of "Brand" at the Schulich School of Business, York University... Read more
PDF InvitationOver the course of his 37-year career, Ted Matthews has passionately pursued the objective embodied in the Instinct Core Purpose: By coaching the proper understanding of Brand, to advance the sustainability of North American businesses, reinforcing our free enterprise system and ensuring our continued prosperity as a society... Read more
September 13, 2007The Brand is way too important to be handled by the marketing department alone.
That's what I say to marketing managers inquiring about my presence at an industry event. Then I wait for their heads to snap back... Read more
March 26, 2007