scott chapman
brand coach, partner

Demonstrating a passion for coaching, Scott Chapman spent his senior years at Wilfrid Laurier University as a Teaching Assistant for first year business students.

After graduating in 2004 with honours and a Bachelor’s degree in Business Administration, Scott launched into his career with a genuine enthusiasm for all things Branding and marketing. In 2005, Scott joined Procter & Gamble — the company credited for inventing “Brand management” and the “soap opera” — and in 3 short years became the Business Manager leading the strategy and marketing for billion-dollar Brands including Bounty and Tide.

In an effort to expand and diversify his skills, Scott left P&G in 2008 and immediately joined PepsiCo, succeeding to the role of Beverages Marketing Manager, FoodService. In less than a year with PepsiCo, Scott led the operating plans and Brand management for over 15 different PepsiCo beverage Brands in the highly competitive food service industry.

In 2009, Scott was thrilled at the opportunity to join Instinct Brand Equity Coaches, allowing him to fully embrace his keen appetite for coaching and teaching the broader understanding and appreciation of Brand.

Passionate leadership, strategic execution, and a sincere belief that Brands are built from the inside out enable Scott to excel as a Brand Coach and Partner with Instinct. When Scott is not Brand Coaching, he can be found building on his love for travel, golf adventures, family, and his girlfriend Sara.