kate minden-webb

associate brand coach

Kate’s passion for business and entrepreneurship was first ignited when she worked as an intern for a start-up non-profit organization called The Pine River Institute.

She put that budding entrepreneurial spirit to inspiring use when she established an independent community-building project for a small village in Tanzania that resulted in new classrooms and teaching supplies for a local elementary school. Not content to simply help from afar, she then traveled to Tanzania to teach English at the school.

Upon her return, Kate found herself immersed in the world of marketing and Brand management. As a Bachelor of Business Administration student at Laurier University, she completed two co-op terms at Kao Brands as a marketing assistant on the Biore, Curel and Jergens Brands.

Looking to enhance her Brand strategy knowledge, Kate joined Instinct as an intern Brand Coach during her final year at Laurier. She has since become a full-time member of the Instinct team. Having completed personal development courses in communication, team building and leadership, Kate is combining these skills with her business and marketing education to challenge and support business leaders to maximize the potential within their Brands.

Outside the office, Kate can be found spending time with her incredible family and friends, or escaping city life to pursue her love of riding as an equestrian athlete.