greg de koker
brand coach

Demonstrating his enthusiasm for meaningful pursuits, Greg de Koker created his own program of study, International Trade, while at the University of Michigan. A native of West Bloomfield, Michigan, Greg moved to Canada upon graduation from U of M in 1988.

Greg began his career at Magna International, completing their management training program and working in a progressive series of sales and marketing roles. In 1990, he joined Toronto's Tier One Communications. After a successful tenure as an account executive, Greg founded Imagine That! Communications, a Brand strategy and design firm, in 1993.

Working with a team of talented professionals at Imagine That!, Greg developed an exceptional range of talent – spanning high-level creativity to detail-oriented focus — together with a reputation for unassailable good humor, genuine warmth and generosity of spirit. He developed an impressive client list — including Bombardier Regional Aircraft, The Beer Store, Canon, Macquarie Financial, Suzy Shier, Sotto Sotto and CanWest Media.

Brilliant work, outstanding relationship-building skills and a conviction that client Brands be built in alignment with the company vision situate Greg perfectly as the next generation of leadership at Instinct Brand Equity Coaches.

Besides Branding, Greg de Koker is passionate about family and friends, golf, taking flying lessons to one day commute to his cherished Muskoka cottage, and this month, West African drumming. Check back next month for an update — or hit the "refresh" button now.