case studies
adidas | GSW | Benjamin Moore | Advocis | Coretec | Naylor | Oxford Properties
Advocis
The merger of the Canadian Association of Insurance and Financial Advisors [CAIFA] and with the Canadian Association of Financial Planners [CAFP] created an association of more than 20,000 members with an ambition to be the single, more powerful voice for financial advisors in Canada.
Brand Coach helped the leaders of the organization understand the power of a brand and convinced them to move away from the historical alphabet soup names that plague the industry. Brand Coach prepared the membership for the change by presenting the process at their National Conference. Working with the senior combined council, Brand Coach created the name Advocis, and assisted in crafting a brand ambition to first engage the membership and then launch to the marketplace.