affiliations

D-Code Inc.

Strategy, Research & Innovation Firm

Robert Barnard, Founder
Tel: 416.599.5400 x21

D-Code has dedicated over eight years decoding and understanding the Information Age Generations (young adults in their late teens to late thirties) as consumers, employees and citizens. D-Code authored the best-selling book, Chips and Pop: Decoding the Nexus Generation, which dispelled the myths surrounding "Generation X" and examined features of the 18-34 cohort. D Code's insights on the Information Age Generations enable them to assist private, public and non profit companies and organizations in understanding and engaging their target market. Using a diverse network of "generational consultants", D-Code provides quantitative and qualitative research, as well as strategic consulting and innovative program development to a wide range of industries. D Code's client roster includes leading firms in the financial sector, consumer packaged goods, telecommunications, alcoholic and non-alcoholic beverages, federal and provincial government departments, universities and colleges, as well as various non-profit organizations